Bio and vision of the CEO: Salim REBRAB

A graduate with a Bachelor of Science (BSc in business management) and a Master’s degree in Accounting and Finance, Salim REBRAB began his career as Director of Procurement and Purchasing at Hyundai in 2001.

He then held the post of Deputy Director-General for Food Processing in Béjaïa, responsible for industrial policy from 2003 to 2004, following which he headed up the Directorate-General for all food-processing activities.

In 2009 he was given the task of taking over the Group’s Retail activity with the objective of restructuring and developing the mass distribution sector throughout the whole of Algeria. In May 2015, after the CEVITAL Group was reorganised into different business sectors, he was appointed Managing Director of the Food Processing and Distribution sector.

“Our goal is to deliver sustained growth by consolidating what already exists, while developing new industrial and commercial activities both nationally and internationally.”