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Brandt Algeria inaugurates two new Stores in Bordj Bou Arreridj

January 11 2017

A wide range of products and innovations to discover exclusively

Brandt Algeria is reinforcing its presence and reaffirming once again its determination to be a leading player in the field of domestic equipments in Algeria, and this by inaugurating two new Brandt Stores in Bordj Bou Arreridj.

The two showrooms, named Mohamadi Store and Palais shop store located respectively in “Route Bir Snab” and “Lot 60 number 22”, represent the 30th and 31st showrooms on the national territory. They are part of the strategy of Brandt Algeria, which aims to develop its sales network in order to be closer to its customers by placing them at the center of its concerns.

In these two commercial spaces of 150m ² and 170m ², Brandt Algeria will highlight the variety of its premium products range including stoves, ovens, hot plates, hoods, microwaves, dishwashers, washing machines including its brand new “Top” washing machines produced in Algeria under the brands of Brandt and Vedette and awarded with the Janus of industry 2016; the brand will also expose refrigerators, freezers, televisions and will also propose small electrical appliances.

This is an occasion for the Algerian citizen to discover exclusively the latest innovations of the various range of home appliances and electronics products of Brandt Algeria that are manufactured in its factories in Setif that meet international standards.

With these two new Stores, Brandt Algeria continues to consolidate its position as one of the key players in home appliances industry in Algeria.

About Cevital

Cevital is the leading private industrial group and exporter in Algeria, excluding petroleum products.

This highly diversified group features 26 subsidiaries, spread out across the industry (flat glass and steel), food processing, retailing, automotive and services sectors. The Cevital group generated an annual turnover of $4 billion in 2015. It exports to nearly thirty countries worldwide. In recent years it has developed its business activities internationally through the acquisition of Oxxo and Brandt in 2013 and 2014 in France, the steel producer Aferpi in Italy, Alas in Spain and in Brazil, where it is developing its expertise in steel, food processing and port infrastructure.

Issad Rebrab is the founding chairman of the Cevital Group, which employs 18,000 people. | Facebook

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